2023
Enabling Liquid Staking on Cronos
Zero-to-one
UX Strategy
Web 3
Lead product Designer
MVP
Veno introduced a more flexible staking experience that lets users earn rewards while keeping their assets usable, with clear token explanations and transparent reward tracking.
Project agenda
Vision
Pipeline
Timeline
Project-specific plan
Approach
My approach focused on cognitive load reduction, trust signaling, and modular task grouping. The result: a +38pp increase in KYC completion rate.
Solution
Our approach focuses on reducing cognitive strain, building user confidence, and structuring tasks into digestible segments. This method resulted in an impressive 38 percentage point increase in the KYC completion rate.
Increases KYC completion ny 80%
Easier access to necessary info.
Expanded service module
Live process tracking
User test results
87%
Satisfied response
Connect to Content
Add layers or components to make infinite auto-playing slideshows.
Socials
Stay in the loop
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