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About

Senior Product Designer with 7+ years of experience leading end-to-end product design across Web3, fintech, and consumer platforms. I specialise in translating complex product and business challenges into intuitive, scalable experiences.

I’ve shipped 0–1 initiatives, scaled design systems across global teams, and partnered closely with product and engineering to drive measurable impact. Combining strong visual craft with systems thinking and commercial awareness, I focus on building products that balance user needs with strategic business outcomes.

Experience

Employment History
Education
Senior Product Designer

Cronos. • London & Hong Kong

May 2022 - Feb 2026

Led end-to-end design across the Cronos ecosystem, delivering six DeFi and gaming protocols from discovery through launch.

  • Owned design strategy and execution across multiple protocols, simplifying complex blockchain mechanics into scalable, user-centric experiences.

  • Governed design system implementation across all protocols, ensuring consistency, quality, and long-term scalability.

  • Built and maintained protocol-level design systems, defining reusable components and interaction standards.

  • Established structured design-to-development handoff standards (Figma architecture, documentation, specifications), improving cross-functional clarity and delivery efficiency.

  • Mentored junior designers and elevated UI systems thinking across the organisation.

Senior Product Designer

Soho House & Co. • London

Jun 2021 - Apr 2022

Owned the end-to-end design of the member booking portfolio across the Soho House app, leading the transition from manual, phone-based reservations to a fully digital booking experience.



  • Led design of the complete booking ecosystem (restaurants, hotels, health club), driving automation across member services.

  • Designed and launched the hotel booking experience, contributing to a 75% increase in occupancy, with 90% of bookings made via the app.

  • Delivered the health club booking flow, supporting the launch of a new membership tier and expanding product offering.

  • Owned the membership acquisition stream, redesigning the application journey and member profile experience to improve clarity and conversion.

  • Managed and mentored two junior designers, providing guidance on product thinking, UI systems, and delivery standards.

Mid Level Product Designer

Soho House & Co. • London

Dec 2019 - Jun 2021

Senior Product Designer

Cronos. • London & Hong Kong

May 2022 - Feb 2026

Led end-to-end design across the Cronos ecosystem, delivering six DeFi and gaming protocols from discovery through launch.

  • Owned design strategy and execution across multiple protocols, simplifying complex blockchain mechanics into scalable, user-centric experiences.

  • Governed design system implementation across all protocols, ensuring consistency, quality, and long-term scalability.

  • Built and maintained protocol-level design systems, defining reusable components and interaction standards.

  • Established structured design-to-development handoff standards (Figma architecture, documentation, specifications), improving cross-functional clarity and delivery efficiency.

  • Mentored junior designers and elevated UI systems thinking across the organisation.

UX/UI Designer

Yourkeys • London, UK

Nov 2018 - Dec 2019

Working closely with Chief Product Officer, software developers and visual designers to review the current product and provide design solutions to solve user needs and business challenges.

Responsible for user research, information architecture, interaction and visual design, prototyping and usability testing across web and mobile product.



Worked with multiple teams to design the Yourkeys app, running user interviews and competitive analysis, subsequently define feature prioritisation, prototyping and usability testing in order to make improvements for the next iteration.



Rolled out product style guidelines in order to keep consistency across the platform

Freelance Graphic & Web Designer

Freelance • Various Clients

Jul 2017 - Nov 2018

Built a freelance career delivering design solutions for leading UK brands, both in-house and remotely, on short-term contracts.
Delivered website layouts, landing pages, and prototypes, created digital marketing assets for various clients and collaborated with cross-functional teams

Education
User Experience Design Immersive

General Assembly

2019 • London, UK

Bachelor's degree - Graphic Design & Communication

Accademia di Belle Arti di Napoli

2012 - 2016 • Naples, Italy