2023
Redesigning Soho House Room Booking Experience
Zero-to-one
UX Strategy
Lead product Designer
MVP
A simplified booking journey that reduces drop-off by making availability, pricing, and payment steps clear from start to finish, for Soho House members.
Project Agenda
Problem statement
The room booking experience relied on a third-party hotel platform that felt confusing and lacked key details, especially around total price and payment expectations. It was also costly to maintain and didn’t reflect the premium Soho House experience.
Pipeline
Map where confidence drops, simplify the end-to-end flow, then validate the new structure through quick prototypes and usability testing.
Timeline
12 weeks to complete the project, including research, design, and testing.
Delivery plan
Bring price transparency earlier (total + fees), clarify payment timing, standardise policies/availability across Houses, and strengthen review + confirmation states to reduce abandonment.
Business impact
Connect to Content
Add layers or components to swipe between.
Approach
My approach focused on cognitive load reduction, trust signaling, and modular task grouping. The result: a +38pp increase in KYC completion rate.
Solution
Our approach focuses on reducing cognitive strain, building user confidence, and structuring tasks into digestible segments. This method resulted in an impressive 38 percentage point increase in the KYC completion rate.
Increases KYC completion ny 80%
Easier access to necessary info.
Expanded service module
Live process tracking
User test results
87%
Satisfied response
View transcript
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2023
Redesigning Soho House Room Booking Experience
UX Strategy
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Lead product Designer
MVP
Achieve financial clarity with our innovative finance tracking app, designed to simplify your budgeting and expense management. Experience seamless integration with your bank accounts, real-time spending insights, and personalized financial goals to help you stay on top of your finances.
Project agenda
Vision
The room booking experience relied on a third-party hotel platform that felt confusing and lacked key details, especially around total price and payment expectations. It was also costly to maintain and didn’t reflect the premium Soho House experience.
Pipeline
Map where confidence drops, simplify the end-to-end flow, then validate the new structure through quick prototypes and usability testing.
Timeline
12 weeks to complete the project, including research, design, and testing.
Project-specific plan
Bring price transparency earlier (total + fees), clarify payment timing, standardise policies/availability across Houses, and strengthen review + confirmation states to reduce abandonment.
Approach
My approach focused on cognitive load reduction, trust signaling, and modular task grouping. The result: a +38pp increase in KYC completion rate.
Solution
Our approach focuses on reducing cognitive strain, building user confidence, and structuring tasks into digestible segments. This method resulted in an impressive 38 percentage point increase in the KYC completion rate.
Increases KYC completion ny 80%
Easier access to necessary info.
Expanded service module
Live process tracking
User test results
87%
Satisfied response
Connect to Content
Add layers or components to make infinite auto-playing slideshows.
Socials
Stay in the loop
Redesigning Soho House Room Booking Experience
UX Strategy
Web 3
Lead product Designer
MVP
Achieve financial clarity with our innovative finance tracking app, designed to simplify your budgeting and expense management. Experience seamless integration with your bank accounts, real-time spending insights, and personalized financial goals to help you stay on top of your finances.
Project agenda
Vision
The room booking experience relied on a third-party hotel platform that felt confusing and lacked key details, especially around total price and payment expectations. It was also costly to maintain and didn’t reflect the premium Soho House experience.
Pipeline
Map where confidence drops, simplify the end-to-end flow, then validate the new structure through quick prototypes and usability testing.
Timeline
12 weeks to complete the project, including research, design, and testing.
Project-specific plan
Bring price transparency earlier (total + fees), clarify payment timing, standardise policies/availability across Houses, and strengthen review + confirmation states to reduce abandonment.
Approach
My approach focused on cognitive load reduction, trust signaling, and modular task grouping. The result: a +38pp increase in KYC completion rate.
Solution
Our approach focuses on reducing cognitive strain, building user confidence, and structuring tasks into digestible segments. This method resulted in an impressive 38 percentage point increase in the KYC completion rate.
Increases KYC completion ny 80%
Easier access to necessary info.
Expanded service module
Live process tracking
User test results
87%
Satisfied response
Connect to Content
Add layers or components to make infinite auto-playing slideshows.
Socials
Socials
Stay in the loop
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