Zero-to-one
Web 3
Visual Design
My role
I was Kaching's sole designer, embedded with Product and Engineering. I owned research, information architecture, and design end-to-end. I also led the design-team workshops that shaped the post-MVP IA, running sessions with designers across the wider Cronos team to pressure-test structure before committing to build.
Research focused on how users thought about saving, winning, and trust in a no-loss savings product most of them had never encountered before.
The challenge
Cronos needed a product that could bring everyday users into DeFi without requiring them to understand it first. Savings protocols existed elsewhere but most were built for traders, not savers. We had 6 weeks to design and ship an MVP of a no-loss savings product, one where users deposited, earned yield, and competed for prize pools. That felt simple enough for first-time DeFi users without losing the behavioural hook that makes prize-linked savings work.
Research approach
Competitive
analysis
Workshop
& IA
Prototyping
& testing
I looked at 6 existing prediction markets PoolTogether, Aave, and others comparing features, design, and real usage data.
Where Kaching differentiates
Accessibility gap
Behavioural simplicity over DeFi mechanics.
Accessibility gap
Mobile-first, Cronos-native
Accessibility gap
Prize draw as the headline,not a side feature
Design decisions
I worked with the Creative team to define the visual direction, colour palette, and tone making sure the interface felt credible and calm in a category prone to feeling chaotic.
From there, I established the core UI foundations and component patterns, evolving them into a lightweight design system the team could build against in parallel. This let two designers work on different surfaces at the same time without drift, a governance move, not just a design one.
The home of the protocol. Base and Turbo accounts sit as swipeable balance cards with their live yield APR, while Stake, Unstake, and Migrate are one tap below the balance. The persistent next-draw countdown chip in the corner means the prize moment is never out of view, no matter where the user is in the app.
Draw detail