2024

Mark Vassilevskiy

Mark Vassilevskiy

Veno, Liquid Staking Protocol

Lead product Designer

Web 3

MVP

Zero-to-one

Achieve financial clarity with our innovative finance tracking app, designed to simplify your budgeting and expense management. Experience seamless integration with your bank accounts, real-time spending insights, and personalized financial goals to help you stay on top of your finances.

Project agenda

  1. Vision

Describe your view of the project, highlight the key points we should pay attention to, and ask any questions you have.

  1. Pipeline

Explain how we’ll structure the collaboration, which stages we’ll go through, and why.

  1. Timeline

12 weeks to complete the project, including research, design, and testing.

  1. Project-specific plan

I present the concrete plan for this project and we discuss it together.

Approach

My approach focused on cognitive load reduction, trust signaling, and modular task grouping. The result: a +38pp increase in KYC completion rate.

Solution

Our approach focuses on reducing cognitive strain, building user confidence, and structuring tasks into digestible segments. This method resulted in an impressive 38 percentage point increase in the KYC completion rate.

Increases KYC completion ny 80%

Easier access to necessary info.

Expanded service module

Live process tracking

User test results

79%

Satisfied response